Category
Website Design, PPC, SEO, Social Media, Geofencing
client
Builder Systems Group
Builder Systems Group
01. The Challenge & Solution
For almost 25 years, Builder Systems Group has been a small family-run security provider. The majority of its sales came largely from its Home builder clientele. BSG branched out into the consumer side of the industry and needed a new look and complete marketing overhaul.
02. The Solution
The initial focus was to fix the Builder Systems Group website to improve its performance. Then the strategy was to pivot to a content and digital PR-led approach.
Initial benchmarking audits identified a range of technical issues which were then resolved, as well as a user experience audit that helped to re-build the site’s navigation.
The next step was to enrich the site’s content to boost its organic search potential. Data-led, keyword-rich content was created for key landing pages and an ‘advise and inform’ blog was set up to attract both links and potential customers.
The final phase was to roll out a digital PR campaign to acquire more links to the site.
03. Perfect Result
In 12 months the campaign achieved – organic traffic increase of 636%, organic revenue increase of 557%, organic search rankings growth of 1042%.
