Category
Website Design, SEO, Social Media, PPC
client
Cash for Houses
Cash for Houses
Real Estate is competitive. Almost half of all purchasers start their journey with a Google search meaning real estate is an essential part of your marketing mix, even your best sales channel.
01. The Challenge
Cash for Houses is a local house buying real estate investor. They asked us to focus on increasing revenue, decreasing cost per conversion due to tight margins, and increasing return on ad spend (ROAS).
02. The Solution
Bid adjustments played a significant part in reducing cost per acquisition for Cash for Houses. Due to tight margins, each bid adjustment was carefully planned out before being applied to the account. This meant that conversions could increase but cost per conversion would stay within the target amount.
We then identified the highest value and best performing keywords, which allowed us to then to create additional network campaigns focusing on increasing revenue and return.
Gmail ads, remarketing and smart campaigns were also used to re-engage high value past consumers with offers and discounts, increasing conversions further.
03. Perfect Result
Cash for Houses saw a huge increase in form submissions, with an increase of 99.8% compared to the previous 6 months activity. With this work, cost per acquisition has decreased by 59% and return on ad spend has increased from 2:1 to 7:1.
